E-commerce fulfillment in Istanbul for B2B and B2C brands

What does the fulfillment service cover?

Fulfillment is the service in which an e-commerce brand keeps its products in a logistics company's warehouse and orders are prepared there and shipped to the customer. At Logvance, fulfillment runs as one operation on one system, from the product entering the warehouse to the customer's door and, where needed, back to the warehouse. The scope consists of the following:

How does the fulfillment process work at Logvance?

1. Operations analysis: product list, sales channels, monthly order and return volume, product sensitivities and packaging expectations are assessed together; the quote is prepared from this data.
2. Integration: your online store and marketplace accounts are connected to our warehouse management system. Orders drop in automatically; stock and shipping data are written back to the channels. Ready connections are listed on the integrations page.
3. Stock transfer and goods receipt: your products arrive, are counted and scanned into the system. Products without barcodes are labelled at this stage.
4. Live order flow: stock is reserved for every incoming order, a picking list is created, items are picked, packed and handed to the carrier.
5. Returns and reporting: returns are checked and booked into stock. You follow stock, order and return movements in the system.

The safest transition starts with a limited product group or a single channel and opens the remaining channels once the flow is verified.

Cut-off time and same-day dispatch: what the conditions are

Orders are sorted around a 14:00 cut-off: orders that arrive before the cut-off on a working day are prepared for that day's carrier collection; orders after the cut-off go into the next working day's queue. Same-day dispatch applies to products that are physically in stock and to the carrier's collection schedule; marketplace and carrier rules, campaign peaks and public holidays can change the collection plan, and these exceptions are agreed with you in advance. Dispatch means handover to the carrier, not delivery to the customer; delivery time depends on the carrier and the destination.

Which sales channels do we work with?

The biggest operational risk in multi-channel selling is running each channel on separate stock: a product sold in one channel still looks available in another, and cancellations begin. At Logvance, orders from all channels are fulfilled from the same stock.

• Marketplaces: Trendyol, Hepsiburada, Amazon, n11, Pazarama.
• E-commerce platforms: Shopify, Ticimax, IdeaSoft, ikas.
• B2B orders: bulk orders for dealers, pharmacies and retail chains are prepared from the same warehouse and the same stock.

For marketplace-focused operations see marketplace logistics; for brands selling through their own site see e-commerce logistics.

Which product groups are we specialised in?

• Cosmetics and dermocosmetics: lot and expiry tracking, shipping by expiry date (FEFO), packing against breakage and leaks. Details: cosmetics logistics.
• OTC and food supplements: condition-controlled storage, lot-level traceability and, in a recall, knowing which lot went to whom. Details: OTC and healthcare logistics.
• General e-commerce products: accessories, home products, personal care, small electronics and similar categories with many SKUs and many channels.

How is fulfillment priced?

There is no single list price for fulfillment, because cost depends on product size, order structure and operational needs. The quote is built from these items:

When comparing quotes, the most reliable measure is total cost per order: the sum of all items divided by the number of orders. Any worked example is an assumption, not a binding offer.

What should you look for in a fulfillment provider?

1. Measured order accuracy: does the provider measure and share its error rate? Unmeasured accuracy stays a promise.
2. Warehouse management system: can it show stock by SKU, lot and expiry date? Can you see stock movements yourself?
3. Integrations: are your marketplaces and platform already connected, or is a separate software project needed?
4. Product experience: are processes defined for your category, especially for sensitive products?
5. Campaign capacity: how is the order surge in peak periods handled?
6. Quote transparency: are minimum fees, long-term storage, returns and integration fees written down?
7. Certification: has the provider passed independent audits in information security and quality management?

How are B2B and B2C orders managed in the same warehouse?

Many brands sell both to end consumers (B2C) and to dealers, pharmacies or retail chains (B2B). The two order types use the same product but different operations: a B2C order is single, small and fast; a B2B order ships by carton or pallet, with a delivery note and often a delivery appointment.

A worked scenario: one product, a dealer order and five marketplace orders

Assume one SKU with 300 sellable units in the warehouse. At 10:00 a dealer places a B2B order for 10 cartons of 24, that is 240 units. Within the same hour five single-unit orders arrive from two marketplaces. The system reserves stock in the order it receives: the dealer order takes 240, sellable stock drops to 60 and that figure is written back to every channel; the five marketplace orders take 5 more, sellable stock becomes 55. The same unit can never be sold twice, because reservation happens when the order arrives, not when it is picked.

The two flows are then prepared differently. The dealer order is picked by the carton, palletised, documented with a delivery note and loaded for a scheduled delivery. The marketplace orders are picked by the unit with barcode verification, packed as parcels and sorted by carrier for the 14:00 cut-off. Both are deducted from the same stock record, so nobody has to split inventory between warehouses or channels.

Two edge cases are decided by rules you define with us in advance. Short stock: had the dealer ordered 15 cartons (360 units) against 300, the system would reserve what exists and flag the shortfall; whether the order ships partially or waits for replenishment is your partial-shipment rule. A channel priority rule can also protect a minimum quantity for a given channel. Cancellation: if the dealer cancels before dispatch, the 240 reserved units are released and sellable stock is written back to the channels within the next sync. What is visible to you throughout is the same record: reserved, sellable, blocked and damaged quantities, by SKU and lot.

How do you monitor the fulfillment operation?

• Stock position: actual quantity in the warehouse by SKU, lot and expiry date.
• Order status: which orders are prepared, dispatched or waiting.
• Returns: the state of returned items and the quantities put back on sale.
• Performance indicators: order accuracy, dispatch time and stock accuracy. You can assess your own operation with the KPI assessment.

Why Logvance for fulfillment?

Logvance has managed logistics operations from storage to the end customer since 2019. We provide fulfillment from our warehouses in Ataşehir, Istanbul and from our warehouse in Neu-Ulm, Germany, with the same system and the same team.

• 99.99% order accuracy: our measured error rate in order preparation is 0.01%.
• Our own warehouse management system: stock, order and return movements are tracked by SKU, lot and expiry date. Details: Logvance WMS.
• Ready integrations: Trendyol, Hepsiburada, Amazon, n11, Pazarama, Shopify, Ticimax, IdeaSoft and ikas.
• Sensitive-product experience: condition-controlled storage for cosmetics, dermocosmetics, OTC and food supplements.
• Logistics under one roof: storage, customs clearance, international transport and value-added services in the same operation. See 3PL and contract logistics.
• Certifications: ISO/IEC 27001 information security, ISO 45001 occupational health and safety, a Quality Management System and GDP (Good Distribution Practice). All on the certificates page.

Share your product list, sales channels and monthly order volume and request a quote; we will work out the cost per order item by item for your operation.