Marketplace Logistics

What does marketplace logistics cover?

Marketplace logistics is the preparation, dispatch and returns handling of orders from platforms such as Trendyol, Hepsiburada, Amazon, n11 and Pazarama, according to each platform's rules. What makes it different from the logistics of a brand selling through its own site is that the rules are largely set by the platform, not the seller: how quickly an order must be handed to the carrier, which label is used and how returns work are defined by the marketplace, and the seller's performance is measured against those rules.

• Marketplace integration: connecting the stores to the warehouse management system; automatic order transfer.
• Stock synchronisation: reflecting the warehouse's sellable stock correctly and promptly in every store.
• Order preparation: barcode-scanned picking, verification and packing suited to the product.
• Labels and documents: printing the marketplace's or the contracted carrier's label; adding the invoice to the parcel or transmitting it electronically.
• Carrier handover: handing the parcel to the carrier and returning tracking data to the marketplace.
• Returns receipt: receiving, checking and recording returns opened through the marketplace.
• Reporting: order, stock and return movements per store; which product turns how fast in which marketplace.

Each of these looks simple on its own. The difficulty is running all of them across several marketplaces, under different rules, within the same day and without errors.

How are Trendyol, Hepsiburada, Amazon, n11 and Pazarama orders managed from one stock?

The most common problem for a seller on several marketplaces is stock mismatch. When the same product is listed with a separate quantity in each store, a unit sold in one store still looks available in the others. The result is unfulfillable orders, seller-caused cancellations and a lower performance score. The opposite approach, splitting stock between stores to avoid the risk, leaves a product sold out in one channel while units sit unsold in another.

In the single-stock model, every store is fed from the same warehouse record. When an order arrives from one marketplace, the item is reserved, sellable stock drops and the new figure is pushed to the other stores. What matters is that stock information comes from one source. Because marketplaces do not all update at the same instant, some sellers define a safety margin for the last units: below a set level, the product stays open only in the priority store. Rules like this reduce seller-caused cancellations more cheaply than carrying more stock.

How is a marketplace integration set up?

1. Store and credentials: every marketplace store is listed; the API details needed for the connection are taken from the seller panel and shared.
2. Product mapping: the marketplace listing, the warehouse stock code (SKU) and the product barcode are matched. The same product listed under different codes on different marketplaces is resolved here.
3. Stock rules: which stock opens to which store, quantities held back for campaigns and safety margins are defined.
4. Order flow test: a sample order from each store confirms that orders drop into the warehouse and stock is reserved.
5. Label and invoice flow: carrier label and invoice data are verified in the right format.
6. Tracking write-back: when the parcel is handed to the carrier, the shipment data reaches the marketplace and the order status updates.
7. Returns flow: how a return opened on the marketplace is received in the warehouse and how the result is recorded is defined.
8. Go-live: once tests are complete, the stores switch to live order flow.

The marketplaces and e-commerce platforms with ready connections are listed on the integrations page. The warehouse management system at the other end of the connection is Logvance WMS: orders land there, are prepared with barcode verification, and the tracking number is written back to the marketplace from there.

How are marketplace performance metrics tied to the warehouse?

Each marketplace's thresholds, measurement method and sanctions differ and change over time; current rules should be followed in the seller panel and the seller agreement. The most effective thing the warehouse can do is to make accurate, on-time dispatch the standard rather than the exception.

How is dispatch time protected in the warehouse?

Dispatch time is managed where the marketplace's window meets the carrier's collection time. A parcel prepared after collection effectively slips to the next day, so the warehouse processes the day's orders in waves and prioritises the order whose window closes first. Where marketplaces have different windows, order priority is defined per channel. Holiday and campaign schedules are agreed in advance with these windows in mind.

How is a marketplace operation prepared for campaign periods?

• Forecast sharing: the seller's campaign plan and expected order volume are shared with the warehouse in advance; extra staff and shift plans follow.
• Stock brought in early: goods receipt for campaign products is completed before the peak; products are moved to locations close to the picking area.
• Sets prepared in advance: campaign-specific bundles are kitted beforehand and booked into stock as separate products.
• Packaging material: cartons, tape and cushioning are stocked to the forecast volume.
• Carrier coordination: extra collections and vehicles are planned with the carriers.
• Post-campaign returns plan: receiving capacity for the return wave after the campaign is planned separately.

What are the packaging and labelling requirements?

• Shipping label: the label generated by the marketplace or the contracted carrier is applied readably to a flat surface of the parcel.
• Product barcode: the barcode on the product must match the marketplace listing. Products without a barcode or with a faulty one can be labelled in the warehouse.
• Invoice: added to the parcel or transmitted electronically, according to the marketplace's and the seller's invoicing setup.
• Protective packaging: cushioning and inner packaging for glass, liquids and fragile products reduce damage-related returns; see the boxing service.
• Bundled products: items sold together are packed inseparably under one barcode.
• Shipments to a marketplace warehouse: where part of the stock goes to the platform's own warehouse, carton and product labelling follow that platform's rules.

Who is marketplace logistics for?

• Sellers on two or more marketplaces who want to stop balancing stock between stores by hand.
• Brands expanding from marketplaces to their own site who want both fed from one stock. See e-commerce logistics.
• Campaign-driven sellers whose sales concentrate in discount periods and who do not want a permanent team for them.
• Sellers in sensitive categories such as cosmetics, dermocosmetics, OTC and food supplements that need lot and expiry tracking.
• International brands selling into Turkish marketplaces who want import, bonded warehousing, customs clearance and storage with the same logistics partner as the marketplace operation.

Why Logvance for marketplace logistics?

Logvance works with ready integrations for Trendyol, Hepsiburada, Amazon, n11 and Pazarama; stores on Shopify, Ticimax, IdeaSoft and ikas connect to the same system. Orders from all channels are fulfilled from the same stock. Our warehouses in Ataşehir, Istanbul and our warehouse in Neu-Ulm, Germany have run on the same system and team since 2019.

• Our error rate in order preparation is 0.01%; order accuracy is 99.99%. This directly affects returns and complaints caused by wrong items.
• Logvance WMS tracks stock, order and return movements by SKU, lot and expiry date.
• Condition-controlled storage for cosmetics, dermocosmetics, OTC and food supplements.
• ISO/IEC 27001, ISO 45001 and Quality Management System certifications; customer data is processed under applicable data protection law.

Returns are described on the returns management page. Share the marketplaces you sell on, your SKU count and monthly order volume and request a quote for your stores.